• 1740 Antinori is already a wine “brand”

1740 Antinori is already a wine “brand”

Production of wine is of central importance for the Antinori, and this passion is recompensed by a certain notoriety for the “brand”.
Francesco Redi, a late Renaissance poet, a doctor, and the official wine reviewer of the reigning Grand Duke, Cosimo III de’Medici, praises the Antinori wines in his comic-lyric poem “Bacchus in Tuscany” with the words: “the grapes of Antinoro … a ripe Canajuol, press a must so pure that is leaps and spurts in the glass, sparkles and gleams!

1740 Villa Antinori

For the Antinori family, this is a prosperous and constructive period.
Niccolò, son of Vincenzio, is a page at the court of Francesco and Maria Teresa of Austria and a Cavalier Prior in Florence (the current town hall of the city, Palazzo della Signoria, was originally known as Palazzo de’ Priori, the Palace of the Priors).


1740 The Austrian Empire

While Niccolò Antinori resides as an imperial page in the Hapsbrug court in Vienna, the city is living through a splendid period and the Austrian Empire is a beacon of European culture.
Mari Theresa moves the imperial residence to the famous Schönbrunn palace, a Baroque jewel which remains the headquarters of the Empire until 1918.
The Schönbrunn palace and its superb park have been declared part of the “patrimony of humanity” by UNESCO.

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